The Next Step for Unrivaled Engineering

The next step in Unrivaled Engineering is going to be an exciting one. For me personally, it’s a bit overwhelming at times. The response to the Ford alternator brackets has been amazing, with so many customers messaging me after purchase saying things like, “Finally, I can drive my car without belts flying off,” and that the install was super easy. The feedback has been overwhelmingly positive, and that feels great, which is fuelling me to create more.

With reliable products now out in the world, the big question becomes: what’s next?

There’s been a ton of interest from customers and followers asking for parts for different vehicles. The temptation is to try to tackle everything at once, but that’s not how I want to approach product design. I prefer a more methodical process. I usually start by purchasing a complete engine and having it in my workshop. Then I talk to engine owners and learn what they actually need most before jumping into any design work.

Right now, my focus is shifting to Holden engines. I’ll be honest, my knowledge of Holden engines and cars is pretty limited. So now it’s time to do the groundwork: go to car meets, look at engine bays, and really understand where accessories can and can’t fit. I also want to find out what owners want to see most. I already have some great ideas for the Holden 308 platform, and I plan to spend some serious time developing products for it.

During that process, I’ll also keep an eye on the 304 engine platform. The goal is to maintain compatibility across both platforms, leading to a well-thought-out serpentine system that can also incorporate a crank trigger wheel and sensor.

Designing parts is my favourite stage because it lets me think outside the box. I try not to look at existing brackets, as I don’t want to be influenced by the mistakes other manufacturers have made. In fact, I think a lot of those design flaws are why, even 50 years later, we’re still dealing with unreliable brackets and belt issues.

Another challenge is time management. Splitting my time between designing parts and running my engine-building business is definitely a juggle. Both require full focus, and I can’t afford distractions. That’s where Unrivaled Engineering fits in. I genuinely love what I do, and that passion makes it easier to balance everything.

Investing heavily in Unrivaled Engineering, using only my own savings, has been nerve-racking at times. My partner Katy runs the business alongside me, and together we’ve decided to keep things simple: no loans, no outside investors, and no over-expansion. Just like our engine parts -simple, strong, and a perfect fit.

Thanks for taking the time to have a quick read. If you have any ideas or feedback on the designs I’m working on, I’m always happy to listen and take suggestions on board.

Thanks,

Ed